We at TruAge Solutions, LLC ("TruAge", "we", "us", "our") are committed to protecting your personal information and providing sufficient information for you to understand this Privacy Policy. We have developed this Privacy Policy to explain how we collect, process, use, share, retain, secure, and transfer your personal information when you enroll in and use the TruAge Program. You are referred to herein as "you", "your", or "user".
We are providing this Privacy Policy to help you understand our privacy practices and make informed decisions to consent when enrolling in and using the TruAge Program. This Privacy Policy is part of the End User License Agreement ("Consumer EULA") when you download and install our Program. When you enroll or participate in the TruAge Program, you acknowledge that you have read this Privacy Policy and understand and agree with its contents.
You may provide us with certain information when enrolling and participating in the TruAge Program, referred to in this Privacy Policy as "Personal Information" which is limited to three pieces of information taken from your driver's license or other government-issued ID (i.e., ID number, expiration date, date of birth).
Your personal information is collected by TruAge for legitimate business purposes, specifically to help detect deceptive, fraudulent, or illegal actions in order to reduce underage sales of age-restricted products and to help prosecute those responsible for those actions, including, but not limited to, violations of state and federal laws regarding sales and purchases of age- and quantity-restricted products. Accordingly, to the extent the use of your personal information is reasonably necessary and proportionate for these purposes, TruAge is allowed to collect and use your Personal Information for this purpose, even without your affirmative consent; moreover, TruAge de-identifies your Personal Information by creating the tokens described above.
We use the information we collect from you in one or more of the following ways:
We do not sell any Personal Information that we collect from you. We do not share Personal Information with any third parties who are unaffiliated with TruAge. Below are details of how we share Personal Information:
Please note we may also use or disclose information about you that does not identify you personally. Your single-use token will be used by retailers who participate in the TruAge Program, including sharing your information with TruAge for pseudonymization, secure remote storage, and retrieval when necessary to confirm the retailer verified your age to complete a specific transaction.
We use physical, technical, organizational, and administrative security safeguards for the TruAge Program designed to protect against loss, misuse, unauthorized access, disclosure, alteration, or destruction of the information we collect. Our security controls are designed to maintain data confidentiality, integrity, and an appropriate level of availability for authorized users. However, we cannot ensure or warrant the security of any information you transmit through the Site, the TruAge Program, or the CA DMV Application.
Messages that you send us by email may not be secure, and use of email is not recommended for sending us confidential or sensitive information. Please note: Do not email TruAge a picture or any information from your government ID; you must only have a Participating Merchant scan your ID or scan it using the Application to upload to TruAge.
You are responsible for notifying us immediately of any known or suspected unauthorized use(s) of your tokens or any known or suspected breach of security, including loss, theft, or unauthorized disclosure of your Application access or any other Personal Information. Any fraudulent, abusive, or otherwise illegal activity of your tokens may be reported to appropriate law enforcement agencies by us. In the event of a confirmed security incident that involves Application user's Personal Information, we will notify you, the respective regulator, law enforcement, and/or individuals of such incident as required by applicable law or where TruAge deems appropriate.
Any Personal Information collected by or through the TruAge Program will be used only for the purpose it was provided and as described in this Privacy Policy. Once Personal Information is no longer reasonably necessary for business purposes, we will destroy the Personal Information in accordance with our record retention and destruction policies.
We also respect your rights related to your Personal Information under applicable laws, such as California and other jurisdictions. Depending on where you reside, you may have the right: (1) to be informed about our collection, use, and disclosure of your Personal Information; (2) to know if we maintain your Personal Information, and, if we do, to receive a copy (subject to the rights of others) and to update it if it is inaccurate or out of date; (3) to object to our processing of your Personal Information, and, if we are processing your Personal Information based on your consent, to withdraw that consent at any time; (4) to ask us to delete or restrict your Personal Information; and (5) to not be subjected to any discriminatory treatment for the exercise of your privacy rights. We do not sell your Personal Information.
By contacting us as described below, you can send us your requests related to your Personal Information. We may require that you verify your identity before exercising your individual rights. Additionally, please note that these rights are not absolute, for example, your deletion request does not ensure complete deletion or comprehensive removal, where the content or information may be retained subject to applicable law or where we have a legitimate interest to retain the information.
Shine the Light Law: TruAge does not share information that identifies you personally with non-affiliated third parties for their own marketing use without your permission.
Do not track signals and requests: Do not track signals and requests are sent from your browser to websites you visit, indicating you do not want to be tracked or monitored. Websites are not required to accept these requests, and many do not. At this time, the TruAge Application does not honor do not track signals or requests.
When you use the TruAge program, we may send a cookie to the browser on your mobile device. A cookie is a text file which is stored on your computer or other device and allows us to distinguish you from other users of the enrollment site. Session-based cookies last only while your browser is open and are automatically deleted when you close your browser. Persistent cookies last until you or your browser delete them, or they expire.
Cookies we may use include:
Other Ways to Manage Cookies:
There are several ways to manage cookies on our cookie banner. You may instruct your browser to refuse all cookies or to indicate when a cookie is being sent. The Help feature on most browsers provides you with information on how to accept cookies, disable cookies, or to notify you when receiving a new cookie. Please note, however, that many of the cookies we use are "strictly necessary" cookies. If you block or delete them, you will not be able to access certain features of the Site. For more information about cookies and how to block them, please visit allaboutcookies.org.
We store information received through or by our Site and the TruAge Program in the United States. If you are a resident of another country or are providing the information from an ID issued by another country, you give affirmative consent to this transfer and understand that the information will be transferred, stored, and used in the United States.
We rely on one or more of the following legal bases to process data:
The TruAge Program are not directed to children under the age of majority (i.e., 18 or above). We do not knowingly collect information from children or others who are not legally able to use the TruAge Program or unless consent has been given by a parent or guardian. If we obtain actual knowledge that we have collected information from a child under the age of majority without consent, we will promptly destroy that information unless we are legally obligated to retain it. If you believe we have mistakenly or unintentionally collected information from a child under the age of majority, please contact us as noted below.
We may update or change this Privacy Policy. The Effective Date of this document (or the date shown in the footer) states when it was last revised. Any change to this Privacy Policy will become effective when we post the revised Privacy Policy on the TruAge website and the Program Site. Your continued use of the TruAge Program shall serve as an indication of your agreement.
If any change in this Privacy Policy materially and negatively affects the privacy or security of your Personal Information, we will use reasonable efforts to notify you in advance and give you a reasonable time to object to any changes or withdraw your consent. We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and share your Personal Information.
Use the contact information below if you (a) would like to exercise any individual rights you may have about your Personal Information, (b) have questions, concerns, or complaints about this Privacy Policy or our privacy practices, or (c) would like additional information about our privacy practices.
Email: contactus@mytruage.org
Phone: 703.684.3600
Mail: TruAge Solutions, LLC
1600 Duke Street
7th Floor
Alexandria, VA 22314
I have read the above information presented by TruAge about their Privacy Policy. I hereby recognize and acknowledge that TruAge, through our contract to enroll in and use the TruAge Program and as part of the Customer End User License Agreement, has provided me with notice and information about its Privacy Policy. In addition, in some situations, I may be able to give affirmative consent to TruAge to collect and use my personal information. I am aware that I have the right to seek to withdraw my consent at any time, with effect for the future, by email or in writing to TruAge at the appropriate mailing address. See the Contact heading for detailed information.
I have read and acknowledged this Privacy Policy before enrolling in the TruAge Program by downloading and using the Application. Accordingly, I give my affirmative consent to and accept this Privacy Policy.