For Immediate Release: March 21, 2022
Contact: Jeff Lenard | jlenard@convenience.org
Kyle McKeen Named CEO of TruAge™
ALEXANDRIA, Va.—Kyle McKeen has been named CEO of TruAge TM, the new digital solution that enhances current age-verification systems and protects user privacy.
McKeen has decades of leadership in retail, including serving as president and CEO of Alon Brands, which owned and operated hundreds of convenience stores in Texas and New Mexico.
Developed by NACS, the global trade association that represents the convenience and fuel retailing industry, and Conexxus, its standards-setting partner, TruAge makes the traditional carding experience more reliable and accurate.
TruAge is an innovative, universally accepted age-verification system that makes it more accurate to verify an adult customer's age when purchasing age-restricted products, and at the same time makes identity theft difficult. One-time-use digital tokens are used to share only the most important elements to confirm the purchaser is of legal age, which also protects the user's privacy.
"Kyle's deep retail experience in growing brands and building business structures will be enormously beneficial as we roll out TruAge over the coming months," said NACS President and CEO Henry Armour.
TruAge was launched in limited tests late in 2021. A more robust round of pilot tests will commence later this month in locations in California, Texas and Virginia, with a national rollout planned for later this year.
Learn more about the TruAge program and opportunities to participate at convenience.org/TruAge.
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NACS is the leading global trade association dedicated to advancing convenience and fuel retailing. It advances the role of convenience stores as positive economic, social and philanthropic contributors to the communities they serve and is a trusted adviser to more than 1,500 retailer and 1,500 supplier members from more than 50 countries. The U.S. convenience store industry, with 148,000 stores nationwide selling fuel, food and merchandise, serves 165 million customers daily and had sales of $548 billion in 2020. For more information, visit convenience.org. Follow NACS on LinkedIn, Twitter, Facebook and Instagram.
