TruAge® makes age verification more reliable and accurate at the register—and beyond.
TruAge was developed by NACS, the global trade association that represents the convenience and fuel retailing industry, and Conexxus, its standards-setting partner. The NACS-Conexxus partnership ensures nationwide availability so retailers can sell legal products to verified customers, responsibly.
NACS Consumer Age-Verification Study, 2022
NACS launched the “I.D. Please: It’s the Law” program to prevent sales of alcohol to minors
NACS BECAME A FOUNDING MEMBER OF THE WE CARD PROGRAM
Provided employee training and educational programs to promote responsible retailing and prevent age-restricted product sales to minors
NACS SUPPORTED ENACTMENT OF THE PREVENT ALL CIGARETTE TRAFFICKING (PACT) ACT
Regulates the online sale and delivery of tobacco products and closed loopholes for minors to acquire tobacco products
NACS SUPPORTED ENACTMENT OF THE PREVENTING ONLINE SALES OF E-CIGARETTES TO CHILDREN ACT
The law requires online e-cigarette sellers to ensure that delivery carriers verify the age of recipients upon delivery
With a simple driver’s license scan, the TruAge system verifies a purchaser’s age—not identity— in seconds.See how it works >