Delivery and e-Commerce

Larger baskets, lower risk

Verifying age shouldn't hinder the online shopping experience. TruAge makes online age verification seamless and secure for customers while keeping your business compliant.

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TruAge®: Age Checks for Delivery and E-commerce

Offer age-restricted
products responsibly

Digital commerce is booming, but age verification hasn't kept up. As online sales and deliveries of products like alcohol, tobacco, nicotine and cannabis grow, too many platforms rely on outdated systems that are slow, invasive, and easy to bypass. The result? Abandoned carts, privacy concerns, and age-restricted products ending up in the wrong hands.

TruAge fixes what legacy systems can’t. It’s a lightweight, privacy-first layer that verifies age — not identity — so you can increase conversion and basket size while preventing underage sales, all without collecting excess data or slowing down checkout.

No matter the stage, we verify age

Before browsing

Quickly verify your customers’ age when they land on your site.

Before checkout

TruAge integrates with many checkout providers.

Before delivery

TruAge can be easily set up to require an additional age check at customers’ doors.

increase of age-restricted home delivery since 2019

78%

consumers prefer to shop at stores that card people who are buying alcohol, tobacco or vape products

Make sales. Maintain confidence.

Other age verification services thrive on deniability about who’s responsible for ultimately verifying customers’ age. Is it merchants? The platform? The delivery person?

TruAge builds in accountability, making it easy to require age checks at every touchpoint — on site entry, at checkout, and at the door — while maintaining anonymized, court-admissible logs each step of the way.

Trust and Safety Arrow Right

Fast, flexible carts

TruAge integrates seamlessly with your existing online checkout experience, allowing customers to purchase age-restricted products in the same cart as other products — like alcohol with meals or groceries. That leads to larger basket sizes, higher conversion rates, and fewer fines.

How TruAge Works Arrow Right

Privacy-first by design

TruAge captures only four points of data about customers to legally verify age: driver's license number, issuing state, birthdate, and expiration date. Behind the scenes, those data points are logged as a unique anonymized token to provide court-admissible proof of age verification.

Our Mission Arrow Right

Peace of mind at point of sale

TruAge is a privacy-first not-for-profit company trusted by retailers to verify age, protect customer information, and lead the future of responsible retailing. Our mission is to ensure age-restricted products do not get into the hands of underage consumers.

Mission