TRust and Safety

Personal data locked. Underage sales blocked.

TruAge is a not-for-profit that is setting new standards in age verification. We secure age-restricted products, promote privacy-first transactions, provide tamper-proof logs, and support built-in fraud detection to flag fakes.

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Traditional ID checks
can’t compare

Conventional carding is slow, error-prone, and exposes staff and retailers to unnecessary risk. TruAge instantly and securely verifies age while ensuring products don’t get into the hands of underage consumers.

33 +

pieces of data can be exposed in typical license scans, including name, address, weight and height

just 4

points of data are used in a TruAge scan: driver's license number, issuing state, birthdate and expiration date

encrypted token verifies age and anonymizes all data captured

Always tied directly to a valid, state-issued ID

TruAge exclusively relies on data points from valid physical or digital US driver’s licenses, never estimations or triangulations based on outside databases. Whereas other license scans can intake 33+ points of data, TruAge uses only the four data points needed to legally verify age: driver's license number, issuing state, birthdate and expiration date.

No personal information exposed

As an industry-led not-for-profit, TruAge is built to ensure safer transactions — not profit from customer data. Each TruAge scan is logged as a unique, anonymized token that provides proof of age without storing personal data. TruAge works to comply with all states' privacy laws, ensuring that anonymous tokens cannot be traced back to the individual without legal authorization from a court-issued subpoena.

Setting the global standard for age verification

TruAge has been written into the World Wide Web Consortium’s Verifiable Credentials 2.0, making it the de facto global standard in secure, scalable age verification technologies. We meet the standards of government entities like the U.S. Department of Homeland Security, and work with state and local government entities to collaborate on existing and future integrations.

Reduce risk, without risking sales

TruAge can detect invalid IDs and enforce lockouts and volume limitations, shielding businesses and their staff from mistakes. Our self-service portal provides 24/7 access to store-by-store reports on carding rates, % declines, volume limitation declines, and more — allowing sellers to monitor activity and spot training gaps before they become problems.

TruAge is the global standard for digital age verification, supporting secure, future-ready age solutions.

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Start transacting safely today

Join 300+ brands

The Verifiable Credentials and Data Integrity specifications are key privacy-preserving technologies already deployed in production environments across governments and private industry. The incorporation of new, responsible solutions like TruAge has the potential to positively impact tens of millions of individuals.

Manu Sporny

Founder and CEO of Digital Bazaar, Inc.