Retailers
Stadiums, Arenas, and
Events
Delivery and
E-Commerce
Trust and
Safety
mDLs and Digital
Wallets
TruAge-integrated mDLs and digital wallets are creating a more
secure future for age-restricted purchases.
Become a TruAge Sponsor
Help shape the future of age verification
TruAge is live in more than 45 states and growing, used by 300+ brands, and ready for sponsors to help lead the movement to keep products out of the hands of underage consumers.
Sponsorship Tiers
Visionaries
As a Visionary, you help define the future of retail with unmatched influence. You’ll receive all of the sponsorship privileges available, including a voting seat at the boardroom table. In addition, you’ll get full data access, a national spotlight, and co-branded campaigns.
Leaders
Help steer national strategy with a voting seat at the boardroom table. And receive exclusive briefings that keep you ahead of the curve.
Champions
As a Champion, you’re a catalyst for change. Take an active role in key subcommittees and pilot opportunities that put your innovations into action.
Ambassadors
Enjoy premium logo placement, social media recognition, and a sponsor badge that signals your commitment to responsible retailing.
Friends
Get a dedicated badge that recognizes your commitment to a safer, smarter retail future. Showcase your badge across website, marketing and outreach materials.
TruAge protects what matters
TruAge is the global standard for digital age verification. From convenience stores to large-scale events, TruAge empowers retailers and venues to sell age-restricted products responsibly. Our technology flags fake IDs, prevents underage purchases, limits overconsumption, and seamlessly integrates with multiple checkout formats and standalone entry access controls.
We’re not just keeping up, we’re leading the way
TruAge ensures maximum compliance for manufacturers and retailers while protecting consumer privacy. We’re available in more than 45 states and used by over 300 retail brands, including convenience stores, liquor stores, vape shops, restaurants, and bars. TruAge has also been adopted by the W3C Verifiable Credentials 2.0 as the global standard for digital age verification.
Join the movement for responsible age verification
Sponsoring TruAge means joining a coalition of brands committed to responsible retailing. Sponsorship reflects your brand’s commitment to preventing underage access to age-restricted products and limiting overconsumption. There are multiple tiers to choose from and we offer customized sponsorships tailored to your brand’s needs.
Board of Directors
Sponsor TruAge
TruAge provides a universal solution that protects consumer personal information while reducing youth access to alcohol, tobacco and other age-restricted products.
Chris Stewart
Vice President - Merchandising
Casey’s General
Stores