Privacy Policy Overview

TruAge Solutions, LLC ("TruAge", "we", "us", "our") provides a secure digital age-verification system designed to make the purchase of age- and quantity-restricted products more convenient, private, and secure for consumers who are of age while keeping these items out of the hand of those who are not eligible to buy them. We are committed to giving you sufficient information to aid in your understanding of our privacy policies. We have developed this Privacy Policy to explain how we collect, process, use, share, retain, secure, and transfer your personal information when you visit our website (www.mytruage.org) and any other websites and desktop applications that are owned and operated by TruAge on which this Privacy Policy is posted (collectively, "Site"). This Privacy Policy applies to any users and visitors to the Site, and are referred to herein as "you", "your" or "user."

This Privacy Policy is for visitors to and users of the Site and does NOT apply to your enrollment in or use of TruAge products or services that are subject to a different TruAge privacy policy, or to your interest as a merchant in participating in the TruAge Program. This Privacy Policy applies to you ONLY as a visitor to the Site.

We are providing this Privacy Policy to help you understand our privacy practices and make informed decisions when using our Site. This Privacy Policy is associated with the TruAge Terms of Use, which is binding on all website users and governs your use of the Site [www.mytruage.org/privacypolicy]. When you access our Site, you acknowledge that you have read this Privacy Policy and understand and agree with its contents.

Personal Information We Collect

TruAge collects (i) personal information voluntarily supplied by you when you visit our Site, and (ii) automatically collected information collected as you navigate the Site. Specifically, TruAge collects the following information from and about you:

• contact information, such as first and last name, company, email address, and IP address;
• when you access and interact with the Site, we may collect certain information about those visits for site operation purposes (e.g., to permit your connection to the Site, our servers receive and record information about your computer, device and browser, browser type, and other software or hardware information); and
• TruAge uses cookies for your convenience and security. Cookies are text files stored on the browser of your computer. Cookies are used to make your experience on our Site more personal and easier to use. You may choose to decline cookies but doing so may affect your ability to access or use certain features of our Site (for more information, see the Cookies and Similar Technology Section 6 below).

How We Use Your Information

We use the information we collect on our Site in one or more of the following ways:

• to assist in the administration of our Site and running our business, including Site protection and improvement, communication, and market analysis;
• to respond to inquiries from you (e.g., requests for more information);
• where we have a legitimate interest, to conduct research and provide anti-fraud protection to users of the Site;
• when required by law to do so, or to comply with and enforce legal requirements, agreements, and policies; or
• as necessary for a corporate transaction (such as a merger or acquisition); in any such transfer of information, your personal information would remain subject to this Privacy Policy.

How We Share Your Information

TruAge does not sell any Personal Information that we collect from users of the Site. We do not share Personal Information with any third parties who are unaffiliated with or who are service providers to TruAge. Below is a description of the details on how we share Personal Information.

• with service providers who help administer the Site;
• with affiliates to better serve TruAge and its evolving business needs;
• as permitted or required by law or for our legitimate business purposes, including: (a) to comply with a law, legal process or regulations; (b) to protect the vital interests of a person; (c) to protect our property, services and legal rights; (d) to companies we plan to merge with or be acquired by. and (e) to support our audit, compliance and governance functions. In any such disclosure of information, your personal information would remain subject to this Privacy Policy; or
• when we have obtained your consent to disclose Personal Information.

How We Protect Your Information

We use physical, technical, organizational, and administrative safeguards for our Site designed to protect against loss, misuse, unauthorized access, disclosure, alteration or destruction of the information we collect through our Site. Our security controls are designed to maintain data confidentiality, integrity, and an appropriate level of availability. However, we cannot ensure or warrant the security of any information you transmit to our Site.

Messages that you send to us by email, including by use of the contact us form on the Site, may not be secure, and use of email is not recommended for sending us confidential or sensitive information.

How we use cookies and similar technology.

When you visit our Site, we may send a cookie to your computer. A cookie is a text file which is stored on your computer or other device and allows us to distinguish you from other users of this Site. Session-based cookies last only while your browser is open and are automatically deleted when you close your browser. Persistent cookies last until you or your browser delete them or they expire.
Cookies can help us to provide you with a more relevant experience when you browse the Site and enable you to use some of its features. Others are used to recognize you when you return, and to personalize content for you. Other cookies allow us to compile anonymous, aggregated statistics that allow us to understand how you and other users interact with the Site, and to improve the functionality, security, and performance of the Site.
Cookies we use include:

• Strictly Necessary: Strictly Necessary Cookies are necessary to operate the Site and cannot be switched off. You can set your browser to block (or alert you about) these Strictly Necessary Cookies, but some parts of the Site will not work as a result.
• Functional: These cookies provide you with a more tailored experience and allow you to make certain selections on the Site. For example, these cookies store information such as your preferred language and website preferences. Opting out of Functional Cookies may affect the functionality of the Site. In other words, certain features of the Site depend on cookies – so if you block all cookies, you may not be able to use all aspects of the Site. We will provide a cookie consent banner when you visit the Site to disable these cookies if you so choose.
• Performance: We use our own cookies and/or third-party cookies to see how visitors use our websites and services, in order to enhance performance and improve our site, according to best practices. This data is anonymized and/or aggregated so that you are not identified.
• Analytic: These cookies and other technologies allow us to understand how you interact with the Site (e.g., how often you use the websites, where you are accessing the websites from, the content that you are interacting with). Analytic cookies enable us to support and improve how the Site operates. For example, we use Google Analytics cookies to help us measure traffic and usage trends for the Site. If you do not allow Analytic Cookies, then we will not know when you have visited the Site and we will not be able to monitor its performance. For information on how to opt-out of Google Analytics, please see (Google Analytics Opt-out Browser Add-on Download Page.) and Google's privacy practices.
• You may set your email options to prevent the automatic downloading of images that may contain technologies that would allow us to know whether you have accessed our email and interacted with the content. For example, web beacons in emails may be blocked by setting your email preferences to "Plain Text Only".
• Social Media: These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies, you may not be able to use or see these sharing tools.

How to manage cookies: TruAge will request your consent for the use of cookies that are not strictly necessary when you first visit our Site. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. The Help feature on most browsers provides information on how to accept cookies, disable cookies, or to notify you when receiving a new cookie. Please note, however, that many of the cookies we use are "strictly necessary" cookies. By blocking or deleting them, you will not be able to access certain features of the Site. For more information about cookies and how to block them, please visit allaboutcookies.org.

A cookie banner will appear on the Site each time you initially access it (i.e.., for each visit). The cookie banner will stay on screen until you have clicked on one of the provided options for cookie controls: "Accept All Cookies," "Reject All Cookies," or "Cookie Preferences."

How we provide links to additional services and other websites.

TheSitecontainslinkstootherwebsites.Linked websites are independent from our Site and are not governed by this Privacy Policy. TruAge does not endorse, review, or have any control over the content, products, or services of linked websites or their privacy policies, and TruAge is not responsible for the privacy practices of unaffiliated companies or organizations. Once you leave the Site, you should read the applicable Privacy Policy of the other company. If you decide to access any of the linked websites, you do so at your own risk.

Your Choices and Rights.

Any Personal Information collected by or through our Site will be used only for the purpose it was provided and as described in this Privacy Policy. Once Personal Information is no longer reasonably necessary for business purposes, we will destroy the Personal Information in accordance with our record retention and destruction policies.

We also respect your rights related to your Personal Information under applicable laws such as California and other jurisdictions. Depending on where you reside, you may have the right: (1) to be informed about our collection, use, and disclosure of your Personal Information; (2) to know if we maintain your Personal Information, and, if we do, to receive a copy (subject to the rights of others) and to update it if it is inaccurate or out of date; (3) to object to our processing of your Personal Information, and, if we are processing your Personal Information based on your consent, to withdraw that consent at any time; (4) to ask us to delete or restrict your Personal Information; and (5) to not be subjected to any discriminatory treatment for the exercise of your privacy rights. TruAge does not sell your Personal Information.

By contacting us as described below you can send us your requests related to your Personal Information. We may require that you verify your identity before exercising your individual rights. Additionally, please note that these rights are not absolute, for example, your deletion request does not ensure complete deletion or comprehensive removal, as the content or information may be retained subject to applicable law or where we have a legitimate interest to retain the information.

Shine the Light Law : TruAge does not share information that identifies you personally with non-affiliated third parties for their own marketing use without your permission.

Do not track signals and requests : Do not track signals and requests are sent from your browser to websites you visit indicating you do not want to be tracked or monitored. Websites are not required to accept these requests and many do not. At this time, our Site does not honor do not track signals or requests.

Marketing Communications.

We will send marketing and informational communications to individuals if they have affirmatively indicated they want to receive them by providing their contact information and selected the appropriate boxes to confirm their choices. You may opt-out of these mailings, future marketing, and informational materials at any time by contacting us as noted in paragraph 14 below and indicating you changed your preference or clicking the unsubscribe or opt-out feature at the bottom of electronic marketing and informational materials. If you choose to no longer receive marketing information, we may still communicate with your regarding transactional or administrative topics such as information requests.

International transfer of Personal Information.

We store information received through or by our Site in the United States. If you are providing the information from another country, you give affirmative consent to this transfer and understand that the information will be transferred, stored, and used in the United States.

Lawful bases of processing.

We rely on one or more of the following legal bases to process data:

• the processing is necessary for the purposes of our legitimate interests, such as in improving, personalizing, and developing the Site, and maintaining Site safety and security as described above;
• consent is provided by you for a specific purpose (i.e., marketing); or
• the processing is necessary to comply with a legal obligation, a court order, or to exercise or defend legal claims.

Our site is not directed to children.

Our Site is not directed to children under the age of majority (i.e., 18). We do not knowingly collect information from children or others who are not legally able to use our Site unless they do so with the consent of a parent or guardian. If we obtain actual knowledge that we have collected information from a child under the age of majority, we will promptly destroy that information, unless we are legally obligated to retain it. If you believe we have mistakenly or unintentionally collected information from a child under the age of majority, please contact us as noted below.

Updates to this Privacy Policy.

We may update this Privacy Policy from time to time, so please visit this page periodically and review for any changes that might affect you. We will notify you of material changes to this Privacy Policy by posting a notice on our home page for a reasonable period of time and changing the "Effective Date" above. Your continued use the Site following the posting of changes will constitute your acceptance of the changed terms.

Contact Us

Your visit to the Site is subject to both this Privacy Policy and our Terms of Use, where applicable. If you have any questions, comments, or concerns regarding this Privacy Policy, please contact us by

• Email: support@mytruage.org
• Address: TruAge Solutions, LLC., 1600 Duke Street, 7th floor, Alexandria, VA 22314
• Phone: (800) 966-6227