TruAge-integrated mDLs and digital wallets are creating a more secure future for age-restricted purchases.
Let's work together to ensure the responsible sales of age-restricted products.
Incorporate the W3C global standard for digital age verification into your service.
Effective Date: February 12, 2023
TruAge Solutions, LLC ("TruAge", "we", "us", "our") provides a secure digital age-verification system designed to make the purchase of age- and quantity-restricted products more convenient, private, and secure for consumers who are of age while keeping these items out of the hand of those who are not eligible to buy them. We are committed to giving you sufficient information to aid in your understanding of our privacy policies. We have developed this Privacy Policy to explain how we collect, process, use, share, retain, secure, and transfer your personal information when you visit our website (www.mytruage.org) and any other websites and desktop applications that are owned and operated by TruAge on which this Privacy Policy is posted (collectively, "Site"). This Privacy Policy applies to any users and visitors to the Site, and are referred to herein as "you", "your" or "user."
This Privacy Policy is for visitors to and users of the Site and does NOT apply to your enrollment in or use of TruAge products or services that are subject to a different TruAge privacy policy, or to your interest as a merchant in participating in the TruAge Program. This Privacy Policy applies to you ONLY as a visitor to the Site.
We are providing this Privacy Policy to help you understand our privacy practices and make informed decisions when using our Site. This Privacy Policy is associated with the TruAge Terms of Use, which is binding on all website users and governs your use of the Site
[www.mytruage.org/privacypolicy]. When you access our Site, you acknowledge that you have read this Privacy Policy and understand and agree with its contents.
TruAge collects (i) personal information voluntarily supplied by you when you visit our Site, and (ii) automatically collected information collected as you navigate the Site. Specifically, TruAge collects the following information from and about you:
We use the information we collect on our Site in one or more of the following ways:
TruAge does not sell any Personal Information that we collect from users of the Site. We do not share Personal Information with any third parties who are unaffiliated with or who are service providers to TruAge. Below is a description of the details on how we share Personal Information.
We use physical, technical, organizational, and administrative safeguards for our Site designed to protect against loss, misuse, unauthorized access, disclosure, alteration or destruction of the information we collect through our Site. Our security controls are designed to maintain data confidentiality, integrity, and an appropriate level of availability. However, we cannot ensure or warrant the security of any information you transmit to our Site.
Messages that you send to us by email, including by use of the contact us form on the Site, may not be secure, and use of email is not recommended for sending us confidential or sensitive information.
When you visit our Site, we may send a cookie to your computer. A cookie is a text file which is stored on your computer or other device and allows us to distinguish you from other users of this Site. Session-based cookies last only while your browser is open and are automatically deleted when you close your browser. Persistent cookies last until you or your browser delete them or they expire.
Cookies can help us to provide you with a more relevant experience when you browse the Site and enable you to use some of its features. Others are used to recognize you when you return, and to personalize content for you. Other cookies allow us to compile anonymous, aggregated statistics that allow us to understand how you and other users interact with the Site, and to improve the functionality, security, and performance of the Site.
Cookies we use include:
How to manage cookies: TruAge will request your consent for the use of cookies that are not strictly necessary when you first visit our Site. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. The Help feature on most browsers provides information on how to accept cookies, disable cookies, or to notify you when receiving a new cookie. Please note, however, that many of the cookies we use are "strictly necessary" cookies. By blocking or deleting them, you will not be able to access certain features of the Site. For more information about cookies and how to block them, please visit allaboutcookies.org.
A cookie banner will appear on the Site each time you initially access it (i.e.., for each visit). The cookie banner will stay on screen until you have clicked on one of the provided options for cookie controls: "Accept All Cookies," "Reject All Cookies," or "Cookie Preferences."
TheSitecontainslinkstootherwebsites.Linked websites are independent from our Site and are not governed by this Privacy Policy. TruAge does not endorse, review, or have any control over the content, products, or services of linked websites or their privacy policies, and TruAge is not responsible for the privacy practices of unaffiliated companies or organizations. Once you leave the Site, you should read the applicable Privacy Policy of the other company. If you decide to access any of the linked websites, you do so at your own risk.
Any Personal Information collected by or through our Site will be used only for the purpose it was provided and as described in this Privacy Policy. Once Personal Information is no longer reasonably necessary for business purposes, we will destroy the Personal Information in accordance with our record retention and destruction policies.
We also respect your rights related to your Personal Information under applicable laws such as California and other jurisdictions. Depending on where you reside, you may have the right: (1) to be informed about our collection, use, and disclosure of your Personal Information; (2) to know if we maintain your Personal Information, and, if we do, to receive a copy (subject to the rights of others) and to update it if it is inaccurate or out of date; (3) to object to our processing of your Personal Information, and, if we are processing your Personal Information based on your consent, to withdraw that consent at any time; (4) to ask us to delete or restrict your Personal Information; and (5) to not be subjected to any discriminatory treatment for the exercise of your privacy rights. TruAge does not sell your Personal Information.
By contacting us as described below you can send us your requests related to your Personal Information. We may require that you verify your identity before exercising your individual rights. Additionally, please note that these rights are not absolute, for example, your deletion request does not ensure complete deletion or comprehensive removal, as the content or information may be retained subject to applicable law or where we have a legitimate interest to retain the information.
Shine the Light Law : TruAge does not share information that identifies you personally with non-affiliated third parties for their own marketing use without your permission.
Do not track signals and requests : Do not track signals and requests are sent from your browser to websites you visit indicating you do not want to be tracked or monitored. Websites are not required to accept these requests and many do not. At this time, our Site does not honor do not track signals or requests.
We will send marketing and informational communications to individuals if they have affirmatively indicated they want to receive them by providing their contact information and selected the appropriate boxes to confirm their choices. You may opt-out of these mailings, future marketing, and informational materials at any time by contacting us as noted in paragraph 14 below and indicating you changed your preference or clicking the unsubscribe or opt-out feature at the bottom of electronic marketing and informational materials. If you choose to no longer receive marketing information, we may still communicate with your regarding transactional or administrative topics such as information requests.
We store information received through or by our Site in the United States. If you are providing the information from another country, you give affirmative consent to this transfer and understand that the information will be transferred, stored, and used in the United States.
We rely on one or more of the following legal bases to process data:
Our Site is not directed to children under the age of majority (i.e., 18). We do not knowingly collect information from children or others who are not legally able to use our Site unless they do so with the consent of a parent or guardian. If we obtain actual knowledge that we have collected information from a child under the age of majority, we will promptly destroy that information, unless we are legally obligated to retain it. If you believe we have mistakenly or unintentionally collected information from a child under the age of majority, please contact us as noted below.
We may update this Privacy Policy from time to time, so please visit this page periodically and review for any changes that might affect you. We will notify you of material changes to this Privacy Policy by posting a notice on our home page for a reasonable period of time and changing the "Effective Date" above. Your continued use the Site following the posting of changes will constitute your acceptance of the changed terms.
Your visit to the Site is subject to both this Privacy Policy and our Terms of Use, where applicable. If you have any questions, comments, or concerns regarding this Privacy Policy, please contact us by
Retailers
Stadiums, Arenas, and Events
Delivery and E-Commerce
Trust and Safety
mDLs and Digital Wallets
TruAge Verify™
