Let's work together to ensure the responsible sales of age-restricted products.
Incorporate the W3C global standard for digital age verification into your service.
Retailers
TruAge is a breakthrough for retailers looking to speed transactions and ensure compliance, without requiring complicated steps or additional hardware.


Mistakes can happen during peak times. TruAge instantly verifies age, detects fake or expired IDs, and checks volume limits, cutting checkout time and reducing your risk without changing how you do business.
1
Activate seamlessly
Most retailers can activate TruAge for free, within their existing POS.
2
Scan quickly
Checkout is the same for shoppers, but you get more protection and speed.
3
Sell confidently
TruAge provides court-admissible proof of age verification while safeguarding consumer data.
300 +
retail brands already using TruAge
30 x
faster than manual carding
3 M+
age-restricted transactions processed

TruAge is 100% free for all convenience stores and many small retailers. This means you never pay per scan, per store, or per lookup. No license fees, no per-transaction costs, no hardware upgrades. TruAge is available at a low cost to large grocery stores and mass retailers.

Start activating TruAge on your existing POS system — including Verifone, Invenco by GVR, Clover, and more — in under 24 hours. To support your rollout, we provide quick start materials, online training and in-store marketing materials.

While other driver's license scans can capture 33+ points of data, TruAge captures only four: driver’s license number, issuing state, birthdate and expiration date. Each scan is logged as a unique, anonymized token to provide court-admissible proof of age verification without storing personal data.

TruAge can detect invalid IDs and enforce lockouts and volume limitations, shielding you and your staff from mistakes. Our self-service portal provides 24/7 access to store-by-store reports on carding rates, % declines, volume limitation declines, and more — allowing you to monitor activity and spot training gaps before they become problems.
Quick, simple and fully supported on the systems you already have.
READY TO GO
Available on Commander versions 54.02 and higher.
Available on Passport version 24.04 with MP10 and higher.
Available via the Age Verification Professional App or the TruAge App.
Available on the Pinnacle Affiniti system.

Available on all versions.
Available on all versions.
Available on all versions.
in development
We support you with
Set up daily, weekly or monthly reports by store or in aggregate. Check carding rates, fake IDs flagged and volume limits reached to spot training opportunities before they become problems.
Let your customers know you use TruAge and share our privacy-first approach to customer data with our free marketing materials. For custom, co-branded signage, contact us.
Onboard your team to TruAge with training materials on scanning IDs, making overrides and manual entries, setting volume limits, rejecting fake IDs and more.
If you need help improving your customer experience and sales flows, our experts are standing by to help.
Age verification is crucial to our daily operations. TruAge not only safeguards your frontline employees and business, but also streamlines the process by offering a fully integrated tool that handles all compliance requirements for age verification, allowing us to concentrate on our customers.
Brian Bednarz
SVP, Operations and TruAge Board Member Circle K Stores, Inc.