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Meet your customers where they are!

Start accepting mobile driver's licenses and promoting e-commerce sales.

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Partners

Sponsor TruAge Arrow Right

Let’s work together to ensure the responsible sales of age-restricted products.

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Incorporate the W3C global standard in digital age verification into your service.

About

Retailers

Keep checkout simple and secure

TruAge is a breakthrough for retailers looking to speed transactions and ensure compliance, without requiring complicated steps or additional hardware.

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TruAge®: Age Checks for Retailers
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Balancing speed and safety

Mistakes can happen during peak times. TruAge instantly verifies age, detects fake or expired IDs, and checks volume limits, cutting checkout time and reducing your risk without changing how you do business.

How to verify age with TruAge

1

Activate seamlessly

Most retailers can activate TruAge for free, within their existing POS.

2

Scan quickly

Checkout is the same for shoppers, but you get more protection and speed.

3

Sell confidently

TruAge provides court-admissable proof of age without storing personal information.

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300+

retail brands already using TruAge

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30x

faster than manual carding

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3M+

age-restricted transactions processed

POS System

Free for most retailers

TruAge is 100% free for all convenience stores and many small retailers. This means you never pay per scan, per store, or per lookup. No license fees, no per-transaction costs, no hardware upgrades.

TruAge is available at a low cost to large grocery stores and mass retailers.

Scanning ID at point of sale

Built into your existing systems and hardware

Start activating TruAge on your existing POS system — including Verifone, Invenco by GVR, Clover, and more — in under 24 hours. To support your rollout, we provide quick start materials, online training and in-store marketing materials.

Cashier verifying ID at point of sale

Industry-leading privacy

While other driver's license scans can capture 33+ points of data, TruAge captures only four: driver’s license number, issuing state, birthdate and expiration date. Each scan is logged as a unique, anonymized token to provide court-admissible proof of age without storing personal data.

Reduce risk, without risking sales

TruAge can detect invalid IDs and enforce lockouts and volume limitations, shielding you and your staff from mistakes. Our self-service portal provides 24/7 access to store-by-store reports on carding rates, % declines, volume limitation declines, and more — allowing you to monitor activity and spot training gaps before they become problems.

Reduce risk, without risking sales
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Available across 45 states and growing

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All integrations

Quick, simple and fully supported on the systems you already have.

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Retailers, we're ready for you