TruAge-integrated mDLs and digital wallets are creating a more secure future for age-restricted purchases.
Let's work together to ensure the responsible sales of age-restricted products.
Incorporate the W3C global standard for digital age verification into your service.
Mission
We believe that verifying age doesn’t have to require giving away your identity. TruAge makes it possible to prevent underage access to age-restricted products while keeping customer information secure.
TruAge is a privacy-first, not-for-profit organization whose mission is to ensure age-restricted products do not get into the hands of underage consumers. We seek to set consumer privacy standards while addressing the needs of retailers, manufacturers, and legislators — working to ensure that anyone can prove their age seamlessly and securely.
“There's no reason smart tech can't be responsible tech, too. No compromise. TruAge is the only age verification service that saves consumers from unnecessary invasion of privacy while keeping age-restricted products out of underage hands.”
— Stephanie Sikorski, TruAge CEO
33 +
pieces of data can be exposed in typical license scans, including name, address, weight and height
just 4
points of data are used in a TruAge scan: driver's license number, issuing state, birthdate and expiration date
1
encrypted token verifies age and anonymizes all data captured
A fragmented landscape of state-to-state bans does not effectively flag fake IDs or keep products out of minors’ hands. Instead, we support clear regulations and technologies that limit social selling by restricting the amount of product one individual can purchase, backed by stringent consumer privacy standards.
TruAge exclusively relies on data points from valid physical or digital U.S. driver’s licenses and only uses the four data points needed to legally verify age: driver's license number, issuing state, birthdate and expiration date. TruAge’s underlying architecture has also been written into the World Wide Web Consortium’s (W3C) Verifiable Credentials 2.0, making it the de facto global standard in secure, scalable age verification technologies.
Across the country, regulations governing age-restricted products shift from one jurisdiction to the next, with compliance hinging on details like quantity limits, purchase timing, or product-specific restrictions. TruAge adapts to these differences seamlessly. Sellers stay aligned with regulations, while legislators and manufacturers can trust that sales stay compliant.
TruAge helps make age verification consistent and convenient, no matter which state consumers are in or what form of identification they use. TruAge works with the physical IDs consumers carry today and is ready for the mobile IDs of the future: no sign-up, account, or new habits needed.
Our values
We are passionate about creating socially responsible products that protect consumers while unlocking growth for businesses.
Our innovations secure effortless, worry-free experiences, promoting a thriving environment for both consumers and businesses.
Our solutions are not simply meant for today’s world. They future-proof society and businesses for where things are headed.
We take pride in keeping up with the shifting regulatory landscape, helping businesses meet state requirements and revenue goals.
Retailers
Stadiums, Arenas, and Events
Delivery and E-Commerce
Trust and Safety
mDLs and Digital Wallets
TruAge Verify™
