Mission

Safeguarding your business, community, and customers

We believe that verifying age doesn’t have to require giving away your identity. TruAge makes it possible to prevent underage access to age-restricted products while keeping customer information secure.

Our mission

TruAge is a privacy-first, not-for-profit organization whose mission is to ensure age-restricted products do not get into the hands of underage consumers. We seek to set consumer privacy standards while addressing the needs of retailers, manufacturers, and legislators — working to ensure that anyone can prove their age seamlessly and securely.

“There's no reason smart tech can't be responsible tech, too. No compromise. TruAge is the only age verification service that saves consumers from unnecessary invasion of privacy while keeping age-restricted products out of underage hands.”

— Stephanie Sikorski, TruAge CEO

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pieces of data can be exposed in typical license scans, including name, address, weight and height

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points of data are used in a TruAge scan: driver's license number, issuing state, birthdate and expiration date

encrypted token verifies age and anonymizes all data captured

Setting proactive, global standards

A fragmented landscape of state-to-state bans does not effectively flag fake IDs or keep products out of minors’ hands. Instead, we support clear regulations and technologies that limit social selling by restricting the amount of product one individual can purchase, backed by stringent consumer privacy standards.

Privacy-first by design

TruAge exclusively relies on data points from valid physical or digital US driver’s licenses and only uses the four data points needed to legally verify age: driver's license number, issuing state, birthdate and expiration date. TruAge’s underlying architecture has also been written into the World Wide Web Consortium’s (W3C) Verifiable Credentials 2.0, making it the de facto global standard in secure, scalable age verification technologies.

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Responsible sales before and after age verification

Across the country, regulations governing age-restricted products shift from one jurisdiction to the next, with compliance hinging on details like quantity limits, purchase timing, or product-specific restrictions. TruAge adapts to these differences seamlessly. Sellers stay aligned with regulations, while legislators and manufacturers can trust that sales stay compliant.

We’re making age verification more intuitive

TruAge helps make age verification consistent and convenient, no matter which state consumers are in or what form of identification they use. TruAge works with the physical IDs consumers carry today and is ready for the mobile IDs of the future: no sign-up, account, or new habits needed.

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Our values