TruAge - Activation & Growth Specialist

Our Mission

TruAge is a privacy-first, not-for-profit organization whose mission is to ensure age-restricted products do not get into the hands of underage consumers. We seek to set consumer privacy standards while addressing the needs of retailers, manufacturers, and legislators — working to ensure that anyone can prove their age seamlessly and securely.

Position Overview

The Activation & Growth Specialist is a mission-critical, front-line role responsible for turning retailer interest into live, high-quality activations that advance TruAge’s core goal: opening more doors, accelerating adoption, and driving ubiquitous deployment across the convenience & fuel retailing ecosystem and adjacent channels.

This role owns the retailer on-boarding journey—from initial stated retailer interest, through technical onboarding, to initial transaction monitoring and support —ensuring a seamless, repeatable, scalable experience. Acting as the connective tissue between retailers, Point of Sale (POS) partners (e.g., Verifone, Invenco, NCR, GK, Toast), stadium/event partners, loyalty platforms, and the TruAge internal team, This role ensures that every retailer is set up for success and every activation contributes meaningfully to TruAge’s 2026 targets:

• Expand C-store activations to 25,000 locations by December 31, 2026
• Running stadium pilots and targeted market saturation strategies
• Strengthening our ecosystem through loyalty integrations, SDK adoption, and future digital wallet capabilities

This function mirrors activation roles found in leading SaaS, age and identity platforms—part customer success lead, part growth operator and part project manager—ensuring TruAge delivers a frictionless, scalable, and future-ready retailer experience.

Scope of Core Responsibilities

Activation & Go-Live Management (Signed → Live)

• Serve as the first operational touchpoint for new retailers entering the TruAge on-boarding pipeline
• Engage all retail layers to qualify, educate, and guide prospects through TruAge’s value proposition, technical requirements, POS readiness, and deployment expectations.
• Translate retailer needs into actionable internal requirements; proactively surface risks, blockers, and opportunities to further optimize the onboarding process.
• Partner with technology and operations team to create scalable activation playbooks, documentation, and SOPs for use across the industry and field teams via sponsors and partners
• Maintain accurate and real-time HubSpot CRM pipeline management, ensuring visibility for leadership and the board.

Growth, Expansion & Market Penetration

• Proactively source new retailers for the pipeline and support market prioritization (aligned to targeted states, POS readiness, event pilots, and advocacy pressure) as directed.
• Support Marketing campaign follow-up, lead handling, event inquiries, and activation-readiness programs.
• Support cross-channel expansion efforts—including grocery, mass retail, stadiums/arenas, and age-gated event partners.
• Support execution of stadium and event pilots and help convert pilots into repeatable deployment models.
• Assist loyalty integration efforts by preparing retailers for SDK adoption and coordinating with third-party providers.

Operational Excellence, Reporting & Continuous Improvement

• Maintain accurate, clear dashboards on:
  • Pipeline health
  • Activation status
  • Retailer readiness
  • Conversion rates
  • Time-to-activation metrics
• Provide consistent, high-quality feedback loops to Technology, and Executive teams to strengthen TruAge’s roadmap and refine the retailer experience.
• Contribute to the development of future features—including digital wallet strategy, frictionless customer journeys, and integrations with state DMVs and other partners.
• Champion process discipline: standardized workflows, documentation, CRM hygiene, and predictable hand-offs across the organization.
• Track, analyze, and report blockers or systemic issues from the field to inform strategic decisions.

Qualifications

Required

• 3-5 years in a sales/marketing role, preferably in an activation capacity, ideally in a customer- facing role
• Additional experience with SaaS onboarding, customer success, account management and implementation is strongly desired.
• Proven ability to understand and translate technical needs and limitations into implications, and customer needs into solutions.
• Demonstrated success managing complex customer journeys involving multiple stakeholders and technical workstreams.
• Experience running structured, repeatable onboarding or activation processes with clear KPIs.
• Excellent communication and presentation skills across audiences—from C-suite executives to store operators and field technicians.
• Proficiency in HubSpot, Microsoft 365, and modern CRM/project management tools.
• High emotional intelligence and a retailer-first mindset that drives trust and adoption.
• Proven ability to solve both technical and human challenges calmly and creatively.
• Ability to travel to retailers, pilot sites, and industry events as needed.

Preferred

• Experience in convenience retail, fuel, payments, identity verification, or digital credentialing.
• Background working with POS providers (Verifone, NCR, Gilbarco/Invenco, Toast, etc.).
• Experience in highly regulated or compliance-driven industries.
• Familiarity with activation roles in growth-stage SaaS companies (activation metrics, cohort analysis, success planning, playbook development).
• Ability to translate field insights into strategic recommendations for product, policy, and partnerships.

Ways of Working

• Full-time role with primarily remote collaboration.
• Occasional travel may be required for key partner engagements, pilots, or major program milestones.
• Commercially minded—understands that activation = value = industry impact.
• Highly adaptable, able to operate in a fast-evolving ecosystem with shifting stakeholder needs.
• Clear, proactive communicator who drives alignment without unnecessary friction.
• Creative problem solver; brings solutions, not just issues.
• Deeply collaborative and energized by mission-driven work. Regular coordination with internal teams and external partners as needed.
• Self-starter who takes ownership, acts with urgency, and thrives in ambiguity.

Our Brand Values

TruAge is committed to safely and simply keeping age-restricted products out of the hands of minors. As part of this, we strive to create a modern, safe, and frictionless experience for consumers while unlocking new growth for businesses today and tomorrow. And as part of our brand values, we are committed to the following:

• Be a force for good. We are passionate about creating socially responsible products that help unlock business growth opportunities.
• Make it easy for all. We believe our innovations should advance a worry-free, effortless, and thriving environment for consumers and businesses.
• Build for the future. Our solutions are not simply meant for today’s world. They future-proof society and businesses for where things are headed.
• Anticipate everything. We take pride in capturing and tracking the ever-changing legislative and regulatory requirements so that it’s the last thing our customers worry about the moment they adopt our product.