The best way to get started is to provide your contact information here, which will also give you access to the latest TruAge product updates. A member of the TruAge team will reach out to discuss your operation and next steps.
TruAge is free to POS companies and retailers.
Several point-of-sale (POS) vendors have already incorporated TruAge, including Minor Decliner, Tenderfoot, Pinnacle Affiniti POS, and Verifone Commander, and a number of vendors are actively working on integrating the TruAge code into their systems. Answer a few quick questions to get the most relevant TruAge release updates for your POS system and business, or reach out to firstname.lastname@example.org.
No additional equipment is required, as TruAge is integrated directly into your POS system and works with retailers’ existing 2D scanners.
While we recommend using our integrated solution for age-restricted transactions, we also recognize there may be other situations that require verifying a customer’s age, but are not tied to product sales. To help address those cases, a TruAge vendor offers three stand-alone products:
To learn more or make a purchase, reach out to email@example.com.
Other than where required by federal, state, or county laws, retailers can establish policies and/or procedures to specify whether carding for age-restricted transactions is mandatory or can be bypassed/skipped at the store and/or company-wide level.
Currently TruAge can accept any U.S. driver’s license or the TruAge token available in the TruAge app (coming in 2024). State mobile driver’s licenses that integrate TruAge are also accepted.
Yes, since TruAge is designed around standard APIs, our tokens can be integrated into any third party loyalty program. If you’re interested in learning more, contact us.
We understand that you have a business to run so the requirements to use TruAge are minimal. Here’s what you can expect: just a quick one-time setup of your POS, online training and quiz for store managers and employees, and a few informational marketing materials to display in store (e.g., shelf talkers, door cling).
When a customer’s driver’s license or their unique QR code (within the TruAge app) is scanned in store, TruAge only reads four (4) pieces of data: date of birth, driver’s license number, issuing state, and expiration date. Essentially, it’s just the details needed to ensure the customer is old enough to legally purchase the desired age-restricted product.
TruAge encrypts the four data points and protects them even further by creating anonymous tokens. The original data elements are then stored in a vault separate from the token that was created. No one, not even the TruAge team, can access this data.
There are four critical ways that TruAge protects retailers:
TruAge is a not-for-profit company, backed by a growing list of sponsors that manufacture age-restricted products, to make age verification more reliable and secure—and to reduce underage access.
TruAge only confirms age. We're verifying that the document provided is a valid document (not personal information) and that the consumer is eligible to make the age-restricted purchase. This helps keep the consumer safe. It is still up to store employees to verify that the person standing in front of them matches the image on the driver’s license or TruAge app.
Two features make that difficult. First, the store employee must make sure that the person attempting to make the purchase matches the photo on the TruAge app. Second, each QR code is a single-use token and expires after a brief amount of time.
Currently TruAge only works with a state-issued driver’s license. However, we are actively exploring how to expand TruAge so that passports and other alternate forms of ID would be accepted.
The launch marketing material toolkit only features the TruAge brand; many retailers prefer to keep the brands separate so customers know that the store is not capturing any of their personal information when an ID is scanned.
That said, we recognize that some retailers may prefer a co-branded approach. In the TruAge portal, there will be templates available that retailers can customize with their brand/logo. For larger brands, we can also work with you directly to develop custom materials.
TruAge is one of the most heavily tested products that NACS has introduced in its 60-year history. Extensive consumer polling was used to develop the program and to identify areas of most interest.
Demand from consumers
90% of Americans support a nationwide standard for age verification, according to a national consumer survey conducted by NACS in 2022.
More than three in four Americans (76%) also said they would support the development of an age-verification program by major retailers that sell age-restricted products. Most consumers ages 21 to 30 said they would download the TruAge app after hearing a description of what it is and how it works.
Demand from retailers and suppliers
TruAge has the support of more than 140 retail companies representing more than 30,000 convenience store locations in the United States—and the list continues to grow!